Begin Your Headline with the Words “How To”Begin Your Headline with the Word “How” (It’s basically a duplicate, I know)Begin Your Headline With the Word “Why”Begin Your Headline with the Word “Which”Begin Your Headline with the Words “Who Else”Begin Your Headline with the Word “Wanted”Begin Your Headline with the Word “This”Begin Your Headline with the Word “Because”Begin Your Headline with the Word “If”Begin Your Headline with the Word “Advice”
情報源: The 35 Headline Formulas of John Caples
これ、邦訳のザ・コピーライティングとは順番が違うけど、こっちの方が見やすいね。