• Skip to primary navigation
  • Skip to main content

石崎力也のコンサルティング「いしこん」

年収1000万円以上のネットビジネス経営者を対象にデジタルコンテンツの販売方法とマーケティングオートメーションの導入方法に関する情報を発信するブログ。

  • いしこん 3.0
  • 無料ウェビナー
  • もう1本読む?
    • 【初心者でもわかる】失敗しないセールスファネル完全攻略ガイド:リード獲得から高額商品販売まで、売上を最大化する自動化戦略
    • 個人事業主のためのAIツール活用術|ChatGPTから始めるビジネスの自動化・効率化マスターガイド
    • ネット広告代理店を個人で開業!Facebook広告運用のスキルを身につけて成功する方法|ツールの設定、数値分析、営業、業務効率化まで
    • 【保存版】コンテンツマーケティングのネタ切れを防ぐ!ネタの見つけ方と戦略のコツ
    • 上級者をペルソナに設定し優良顧客だけを集める方法
    • Eメールマーケティングの基礎知識|開封率と成約率の向上、セグメンテーションまで
    • 30代フリーランスが家族と一緒にオランダに移住した体験を話します
    • Webマーケティングのやり方マスター講座|ブランディング戦略、SNS発信、スケジュール管理を解説
    • ネットビジネスの始め方【これでオランダ移住を実現しました】
    • オンラインコース(講座)ビジネスの作り方・やり方
    • 会員制サイトの作り方とサブスクリプションの導入方法
    • 動画広告の作り方マスター講座|種類、活用方法から効果測定のコツまで
    • 短くて成約率の高いVideo Sales Letter(VSL)の作り方
    • エバーグリーンローンチとは?ツールの使い方を詳しく解説!
    • 個人でKindle電子書籍を出版して利益を得る方法
    • Teachable(ティーチャブル)の使い方・操作方法
    • ClickFunnels(クリックファネル)の使い方・操作方法
  • コース一覧
  • お客様の声
  • 石崎力也とは?
  • リソース
  • スクール
  • Show Search
Hide Search
現在の場所:ホーム / News / Thinking, Fast and Slow – 書評 / 感想

Thinking, Fast and Slow – 書評 / 感想

Last updated on 2016年1月24日 By 石崎 力也

“The situation has provided a cue; this cue has given the expert access to information stored in memory, and the information provides the answer. Intuition is nothing more and nothing less than recognition.”

Daniel Kahneman, Thinking, Fast and Slow, loc. 241

affect heuristic,

Daniel Kahneman, Thinking, Fast and Slow, loc. 255

where judgments and decisions are guided directly by feelings of liking and disliking, with little deliberation or reasoning.

Daniel Kahneman, Thinking, Fast and Slow, loc. 256

This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.

Daniel Kahneman, Thinking, Fast and Slow, loc. 262

Intense focusing on a task can make people effectively blind, even to stimuli that normally attract attention.

Daniel Kahneman, Thinking, Fast and Slow, loc. 382

As you become skilled in a task, its demand for energy diminishes.

Daniel Kahneman, Thinking, Fast and Slow, loc. 581

In the economy of action, effort is a cost, and the acquisition of skill is driven by the balance of benefits and costs. Laziness is built deep into our nature.

Daniel Kahneman, Thinking, Fast and Slow, loc. 585

associative activation: ideas that have been evoked trigger many other ideas, in a spreading cascade of activity in your brain.

Daniel Kahneman, Thinking, Fast and Slow, loc. 852

This remarkable priming phenomenon—the influencing of an action by the idea—is known as the ideomotor effect.

Daniel Kahneman, Thinking, Fast and Slow, loc. 905

The general theme of these findings is that the idea of money primes individualism: a reluctance to be involved with others, to depend on others, or to accept demands from others.

Daniel Kahneman, Thinking, Fast and Slow, loc. 946

Cognitive strain is affected by both the current level of effort and the presence of unmet demands.

Daniel Kahneman, Thinking, Fast and Slow, loc. 1007

“The experience of familiarity has a simple but powerful quality of ‘pastness’ that seems to indicate that it is a direct reflection of prior experience.”

Daniel Kahneman, Thinking, Fast and Slow, loc. 1030

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.

Daniel Kahneman, Thinking, Fast and Slow, loc. 1056

Mood evidently affects the operation of System 1: when we are uncomfortable and unhappy, we lose touch with our intuition.

Daniel Kahneman, Thinking, Fast and Slow, loc. 1176

how people manage to make judgments of probability without knowing precisely what probability is.

Daniel Kahneman, Thinking, Fast and Slow, loc. 1669

when called upon to judge probability, people actually judge something else and believe they have judged probability.

Daniel Kahneman, Thinking, Fast and Slow, loc. 1671

“If you can’t solve a problem, then there is an easier problem you can solve: find it.”

Daniel Kahneman, Thinking, Fast and Slow, loc. 1674

Random processes produce many sequences that convince people that the process is not random after all.

Daniel Kahneman, Thinking, Fast and Slow, loc. 1924

“To the untrained eye,” Feller remarks, “randomness appears as regularity or tendency to cluster.”

Daniel Kahneman, Thinking, Fast and Slow, loc. 1932

you wish to estimate the size of a category or the frequency of an event, but you report an impression of the ease with which instances come to mind.

Daniel Kahneman, Thinking, Fast and Slow, loc. 2190

The world in our heads is not a precise replica of reality; our expectations about the frequency of events are distorted by the prevalence and emotional intensity of the messages to which we are exposed.

Daniel Kahneman, Thinking, Fast and Slow, loc. 2325

adding detail to scenarios makes them more persuasive, but less likely to come true.

Daniel Kahneman, Thinking, Fast and Slow, loc. 2694

joint evaluation, because it allows a comparison of the two sets.

Daniel Kahneman, Thinking, Fast and Slow, loc. 2705

causal base rates: a stereotypical trait that is attributed to an individual, and a significant feature of the situation that affects an individual’s outcome.

Daniel Kahneman, Thinking, Fast and Slow, loc. 2887

Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.

Daniel Kahneman, Thinking, Fast and Slow, loc. 3381

We can know something only if it is both true and knowable.

Daniel Kahneman, Thinking, Fast and Slow, loc. 3386

To think clearly about the future, we need to clean up the language that we use in labeling the beliefs we had in the past.

Daniel Kahneman, Thinking, Fast and Slow, loc. 3395

A general limitation of the human mind is its imperfect ability to reconstruct past states of knowledge, or beliefs that have changed.

Daniel Kahneman, Thinking, Fast and Slow, loc. 3401

In the presence of randomness, regular patterns can only be mirages.

Daniel Kahneman, Thinking, Fast and Slow, loc. 3493

Confidence is a feeling, which reflects the coherence of the information and the cognitive ease of processing it. It is wise to take admissions of uncertainty seriously, but declarations of high confidence mainly tell you that an individual has constructed a coherent story in his mind, not necessarily that the story is true.

Daniel Kahneman, Thinking, Fast and Slow, loc. 3576

the person who acquires more knowledge develops an enhanced illusion of her skill and becomes unrealistically overconfident.

Daniel Kahneman, Thinking, Fast and Slow, loc. 3708

The first lesson is that errors of prediction are inevitable because the world is unpredictable.

Daniel Kahneman, Thinking, Fast and Slow, loc. 3729

high subjective confidence is not to be trusted as an indicator of accuracy

Daniel Kahneman, Thinking, Fast and Slow, loc. 3729

the confidence that people have in their intuitions is not a reliable guide to their validity. In other words, do not trust anyone—including yourself—to tell you how much you should trust their judgment.

Daniel Kahneman, Thinking, Fast and Slow, loc. 4068

“losses loom larger than gains” and that people are loss averse.

Daniel Kahneman, Thinking, Fast and Slow, loc. 4785

What is the smallest gain that I need to balance an equal chance to lose $100?

Daniel Kahneman, Thinking, Fast and Slow, loc. 4786

Rabin’s theorem shows that anyone who rejects a favorable gamble with small stakes is mathematically committed to a foolish level of risk aversion for some larger gamble.

Daniel Kahneman, Thinking, Fast and Slow, loc. 4811

The self is more motivated to avoid bad self-definitions than to pursue good ones.

Daniel Kahneman, Thinking, Fast and Slow, loc. 5095

カテゴリNews 関連タグ:and, fast, Slow, thinking, 感想, 書評

About 石崎 力也

**海外移住の実現者として**
僕は2019年にオランダ移住を果たし、現在はポルトガルで生活しています。石川県の片田舎から始まった人生が、今では海外で自由な働き方を実現するまでになりました。夏休みの3ヶ月間の日本帰省を含め、年間100日ほど旅行をするという、多くの人が憧れるライフスタイルを実践しています。

**海外で四人の子育て**
妻と共に、海外で4人の子ども(一男三姉妹)を育てています。家族全員でブラジリアン柔術を学び、ポルトの海ではサーフィンも楽しんでいます。異国の地での子育ては大変なこともありますが、子どもたちが多様な文化に触れながら成長できる環境を提供できていることを誇りに思っています。

**オンラインコースの販売だけで生計を立てています**
ClickFunnelsで1億円トロフィーを受賞し、Teachableで1ミリオンドルを達成。受講生数は70,000人以上にのぼります。オンラインコースの販売だけで生計を立てており、時間と場所に縛られない働き方を実現しています。AIを活用した完全自動化システムの構築により、働く時間を半分にして2倍のお金を稼ぐという目標を達成しています。

AIで毎月安定収入を生み出す方法。通常9,700円が今だけ300円(9,400円引き)→ 今すぐ購入

石崎力也のコンサルティング「いしこん」

Copyright © 2026 · Rikiya "Sales Funnel" Ishizaki